What strategy does SEPTA employ to encourage ridership among students?

SEPTA employs the strategy of providing discounted fares for educational institutions and student programs to encourage ridership among students. By offering reduced fare options, SEPTA makes transportation more accessible and affordable for students who may be deterred by regular fare prices. This approach not only facilitates easier commuting to and from educational institutions but also promotes a habit of using public transportation during their formative years.

Discounted fares can also be part of partnerships with schools and universities, enhancing students' experience and involvement with public transit. By establishing these fare reductions, SEPTA effectively attracts a younger demographic, instilling a sense of familiarity and reliance on the service that can continue into adulthood.

In contrast, while free rides on certain days might seem appealing, they may be less sustainable as a long-term strategy for building consistent ridership among students. Hosting student fairs, while informative, does not directly impact the financial barrier of using transit. Similarly, creating student leadership programs is beneficial for engagement but does not directly address the need for affordable transportation options. Thus, the strategy of discounted fares addresses practical needs while fostering a habit of public transit use among students.